Περιγραφή θέματος

  • Γενικά

  • Introduction

    SWOT analysis (also known as matrix SWOT) is a strategic planning tool used to evaluate the strengths, weakness, opportunities and threats points of a business.

    The analysis covers the internal environment (the strengths and weaknesses points) and the external one (threats and opportunities).

    It is important that the company knows how to evaluate the external environment and be able to explore the opportunities and threats present in the market where you want to act. 

    To synthesized the market opportunities, at least three aspects must be consider:

    provide an already existing product, but in a new way or qualitatively superior to the previous one;

    provide something of which there is a lack of availability;

    provide a good or service that is completely new.