Topic outline

  • General

  • Introduction

    A business that does not communicate is intended to die. The company sends messages to the world in order to be know by potential users/clients and to stimulate the demand for its product and/or service.

    Business communication is an essential tool to enhance the company's identity and image on the market, to obtain credibility, trust and legitimacy that may attract those necessary resources for a long-lasting success.

    Communication can elaborate inputs that relate to the rational sphere (informative and technical communication) and to the emotional sphere (maximum emphasis on symbolic values, looking for involvement and complicity with the target).

    Companies are increasingly promoting themselves through a polyhedral amount of communication tools, each of which is suitable for achieving particular set of objectives and targets.